Smoke Protection at the University of Michigan
Faced with several unique design challenges, the architects and designers of the University of Michigan Biosciences Building and the new wing of the Taubman College of Architecture and Urban Planning used Smoke Guard products to ensure their buildings contained the latest smoke and fire protection. Let’s take a look at these buildings and learn how […]
Best Practices for Digital Marketing
More than ever, buildings materials distributors are embracing digital marketing as a way to grow their business and standing out from their competition. But as more companies embrace social media and build optimized websites, it’s important to keep upping your digital marketing game. These best practices for digital marketing can help you take your efforts […]
Fact or Fiction: Knowing Your Audience is Key
Developing a solid marketing strategy for your business is how you establish your brand, engage with your customers and increase your profitability. Utilizing social media and improving your digital strategy is a surefire way to speak directly to your audience with messages that are specifically curated to meet their needs and interests. But first, you […]
How a Distributor’s Social Media Profile Looks Different Than a Manufacturer’s: One Distributor’s Success Story
A business without a social media profile is a business that could potentially be missing out on capturing new clientele. Now that we’ve looked at how distributors can use social media, it’s time to look at why a distributor’s social media profile should look different than a manufacturer’s. We’ll talk about one distributor, Brand Vaughan […]
Advanced Digital and Social Marketing Strategies
With all the digital and social media platforms available today, managing your company’s online marketing is something that requires a solid strategy. While knowing the basics is important, it is also helpful to have a more in-depth understanding of your digital marketing tools so you can successfully engage with architects, engineers and building owners online, […]
How to Use Social Media to Grow Sales and Build a Better Business
More businesses are taking to social media to help build their brands and sales. With over thirty million companies on LinkedIn, two billion active users on Facebook and one billion on Instagram worldwide, social media is a cost-effective way to become a brand name that industry professionals can trust. Navigating the social media world can […]
8 Best Practices to Get the Most ROI From Social Media
You already know that social media is a key part of a modern marketing strategy — but when you’re just starting out, how do you make sure the time and effort you invest in social media yields results? Social media platforms such as Facebook, Instagram, YouTube, Pinterest, Twitter and LinkedIn have the capacity to be […]
Getting Started on LinkedIn
Chances are you’ve heard of LinkedIn. Maybe you even have a profile. But are you currently using LinkedIn to target leads and make sales for your business? Despite boasting 660 million global users, LinkedIn is still an untapped resource by most businesses. In this guide, we’ll walk you through LinkedIn’s core features and give you […]
Fact or Fiction: You Don’t Need Social Media in Your Marketing Strategy
Developing a solid marketing strategy for your business is how you establish your brand, engage with your customers and increase your profitability. But oftentimes, many businesses forget to consider one of the most powerful, dynamic marketing tools they have available to them: social media. The idea that you don’t need social media in your marketing […]
5 Best Practices for Optimizing Your Website
If you’re managing a company website or completely revamping your current site, you know that optimization takes some preparation and thought. When you’re a building materials distributor, there are several aspects of a redesign that you’ll want to consider that are specific to the buildings material industry, especially if you run an e-commerce site and […]